Workbook TheMuddShop Workbook TheMuddShop

— CHARLOTTE JENKINS-ROYER • BE THE OVUM


The workbook made all the difference as I prepared to launch my website. It helped me deeply define what my business stands for, while encouraging me to embrace the personality and vulnerability in my brand. This workbook gave me the confidence to share my work authentically. I loved it and am so glad I completed it!

— CHARLOTTE JENKINS-ROYER, BE THE OVUM


The workbook made all the difference as I prepared to launch my website. It helped me deeply define what my business stands for, while encouraging me to embrace the personality and vulnerability in my brand. This workbook gave me the confidence to share my work authentically. I loved it and am so glad I completed it!

— CHARLOTTE JENKINS-ROYER • BE THE OVUM

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Workbook TheMuddShop Workbook TheMuddShop

— JONI HARGRAVE • GOLDIE


It's hard to be confident when starting a new brand. Personally, I get embarrassed or tongue tied when trying to explain it for the first time. This workbook helped me hone in my purpose and keywords that reminded me why I'm even doing thisin the first place! It's easy to get lost in the "product" and forget who I’m doing this for and why. I can now say my elevator pitch with confidence!

— JONI HARGRAVE, GOLDIE


It's hard to be confident when starting a new brand. Personally, I get embarrassed or tongue tied when trying to explain it for the first time. This workbook helped me hone in my purpose and keywords that reminded me why I'm even doing this in the first place! It's easy to get lost in the "product" and forget who I’m doing this for and why. I can now say my elevator pitch with confidence!

— JONI HARGRAVE • GOLDIE

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Workbook TheMuddShop Workbook TheMuddShop

— ANONYMOUS

This isn’t just a workbook, it was my go-to tool as I scaled my business. It helped me get crystal clear on my brand, and that clarity shows up everywhere…how I make decisions, how I sell, and because of this workbook I’m no longer second-guessing myself or overthinking every move. I’ve built a business that feels elevated and unapologetically mine….and I can finally communicate it with confidence.

— ANONYMOUS

This isn’t just a workbook, it was my go-to tool as I scaled my business. It helped me get crystal clear on my brand, and that clarity shows up everywhere…how I make decisions, how I sell, and because of this workbook I’m no longer second-guessing myself or overthinking every move. I’ve built a business that feels elevated and unapologetically mine….and I can finally communicate it with confidence.

— ANONYMOUS

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Workbook TheMuddShop Workbook TheMuddShop

— SUSAN DINAPOLI, THE PEARL ARTISAN


The exercises helped me work through my business idea in a very personal way, showing me just how individualized my business really is and how much I value building relationships with my customers … Taking this deep dive to explore my Big Idea made it easier to plan my next steps to start my business!

— SUSAN DINAPOLI, THE PEARL ARTISAN


The exercises helped me work through my business idea in a very personal way, showing me just how individualized my business really is and how much I value building relationships with my customers … Taking this deep dive to explore my Big Idea made it easier to plan my next steps to start my business!

— SUSAN DINAPOLI, THE PEARL ARTISAN

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Workbook TheMuddShop Workbook TheMuddShop

— COLIN MUDD • JAY’S DOWNTOWN


There were definitely some ah-ha moments after completing the exercises. I remember thinking, “Of course, this so obvious,” but before the workbook it was a challenge to write it all down. The exercises allowed me to get a ton of information out of my head and direct it in a way that helped my designer see my vision clearly and efficiently. I would absolutely recommend this workbook to anyone just starting out a new venture, or if you are looking at rebranding your business!

— COLIN MUDD, JAY’S DOWNTOWN


There were definitely some ah-ha moments after completing the exercises. I remember thinking, “Of course, this so obvious,” but before the workbook it was a challenge to write it all down. The exercises allowed me to get a ton of information out of my head and direct it in a way that helped my designer see my vision clearly and efficiently. I would absolutely recommend this workbook to anyone just starting out a new venture, or if you are looking at rebranding your business!

— COLIN MUDD • JAY’S DOWNTOWN

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Workbook TheMuddShop Workbook TheMuddShop

— TIFFANY WISMER , LUNA’S



Going through the workbook helped me realize something I hadn't seen before, that my brand's biggest value is friendship and community, specifically bringing women together and helping them to feel beautiful. I think that desire was always there, but the workbook helped me see it.

— TIFFANY WISMER, LUNA’S



Going through the workbook helped me realize something I hadn't seen before, that my brand's biggest value is friendship and community, specifically bringing women together and helping them to feel beautiful. I think that desire was always there, but the workbook helped me see it.

— TIFFANY WISMER , LUNA’S

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Workbook TheMuddShop Workbook TheMuddShop

— CHARLOTTE JENKINS-ROYER • BE THE OVUM


The workbook really helped me find my uniqueness which has given me so much more confidence to show up authentically to market my business. It's incredible for any person starting any sort of business, and goes so much deeper than any I've seen.

— CHARLOTTE JENKINS-ROYER, BE THE OVUM


The workbook really helped me find my uniqueness which has given me so much more confidence to show up authentically to market my business. It's incredible for any person starting any sort of business, and goes so much deeper than any I've seen.

— CHARLOTTE JENKINS-ROYER • BE THE OVUM

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