ABOUT US
We’re a multidisciplinary creative agency and we love working with creative, innovative, up-and-coming businesses. We wear a lot of hats around here, but specialize in web design and business consulting. Founded by Renée Mudd in 2010, we believe that if you build your business on a solid development strategy and have the right team of creatives by your side, you’ll be ready to launch your brand confidently out into the world. We love turning your ideas into reality.
Photo by Emily Costa somewherestudio.com
Hi, I'm Renée Mudd—your Creative Broker.
Just like how a financial broker connects clients with the resources they need to invest wisely, I connect newbie-businesses with the creative talent needed to launch their brands brilliantly—making entrepreneurial dreams a reality.
With 10+ years of graphic, web, design, creative consultant, and production experience, I've helped hundreds of clients build their dream team and rocket to success. Will you be next?
WHAT WE DO
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BUSINESS & CREATIVE CONSULTING — Helping entrepreneurs with strategy, planning, and creative direction to kickstart or elevate their business.
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CONCEPT & BRAND DEVELOPMENT — Guiding clients through the process of building a solid brand foundation, including defining the audience, crafting the brand personality, and developing taglines and messaging.
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CREATIVE ART DIRECTION — Providing visual and conceptual direction for branding, design, and marketing efforts, ensuring cohesive and impactful presentation.
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WEB DESIGN & DEVELOPMENT — Designing and customizing websites optimized for the best user experience, including setup, maintenance, and ongoing support.
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LAUNCH & MARKETING STRATEGY —Creating strategic plans for launching new products, services, or businesses, as well as developing marketing strategies to reach your target audiences effectively.
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WEB MAINTENANCE & RE-LAUNCH STRATEGY — Offering ongoing support for website updates, troubleshooting, and re-launch strategies for businesses looking to revamp or refresh their online presence.
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PRODUCTION/PRODUCER SERVICES
Overseeing the production process for various creative projects, coordinating with a team of creatives like designers, photographers, and more. -
COMMUNITY BUILDING & TEAM CURATION — Connecting clients with a network of industry-specific experts to form a team that supports their business growth and operations; from designers to social media managers.
SELECT CLIENTS
118 Capital
Ahō Media
Allie Pohl
Alexis Wolfer
Animé Portraits
Beast NYC
The Beauty Bean
Be More Activated
Be Well With Arielle
B Local Colorado
Bisous For Léo
Boss Angeles
Brad Elterman
Cindy DiPrima Morisse
Clockwork
Columbia Angels
Coreshots
Cosmic Bliss
Common Vice
Cycles + Sex
Dog Dance Shop
EULA Magazine
Floyd Pottery
GOLDIE
Governane Pros
HARMIN
Helping Hands Bring Sunshine
Hoka Hey Nation
Holly Haupt
Hope Mountain Behavioral Health
Ideal Woman Necklace
Imagination Films
Jill Pettijohn
Julian Wasser
Juan’s Kitchen
Kinfolk Salon & Studio
Konopé Compliance
LA Bloom
LDT
Linji Market
LUNA’S
Luxy & Nelson's Biscuit Co.
Meredith Geller
MoGlo Espresso
Moonflowers Wellness
Mountain Wags
The New York Egotist
Overture
Personal Record Podcast
Radiant Bride
Random Acts of Lipstick
The Recipe For Radiance
Red Carter
Sarah Wright Studio
Selima Optique
Sōkka Tea
Spark Mindset
Steven Alan
Sue’s Gift
Touchpoint
Vauclare Architecture & Design
Women & Worthiness
OUR COMMITMENT
TheMuddShop is dedicated to supporting the small business community, as well as those just getting started on their entrepreneurial pursuits. Offering transparency in the marketplace, education on the realities of launching, and improving our approach to environmental and social responsibility. We are committed to designing with sustainability in mind.
NAMESAKE
TheMuddShop borrows its moniker from the iconic Tribeca nightclub, the Mudd Club, named after Dr. Samuel Alexander Mudd (great-great-grandfather of Founder Renée Mudd) — the physician who tended to a wounded John Wilkes Booth after his notorious act.
Opened on Halloween of 1978, the Mudd Club quickly became a melting pot of downtown NYC artists; “an enclave where punks, no-wavers, and A-list musicians mingled amongst the artists, filmmakers, and fashion designers that would define an era in New York City.” From the beginning, the club defied the velvet-rope elitism of Studio 54 and other uptown nightspots, and welcomed a mixture of local loft-dwelling artists and new wave glitterati. What made 77 White St. so legendary wasn't the excess or pageantry, it was that it welcomed diversity and eclecticism. It consciously set out to be unpretentious. THIS MASH-UP IS WHAT DRIVES OUR WORK AT THEMUDDSHOP TO THIS DAY.
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What truly defined the space on 77 White Street—where a plaque now commemorates the club—despite every description and retelling sounding so damn cool, was that the concept was almost anti-cool, or at least anti-glamour. Yes, the lines were long and there was an element of exclusivity, but the spirit of the Mudd Club was culture-clashing; it was about creating something new, together. As Eric Fretz wrote in his biography about Jean-Michel Basquiat, “It was a different kind of club, the opposite of the 1970s glitzy Studio 54. And unlike CBGB’s and other punk clubs, it was not just a music venue. People went there to mix with other patrons, to be part of the scene, and to be seen.
– Anthony Pappalardo
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This ain't no party, this ain't no disco,
This ain't no fooling around
This ain't no Mudd Club, or C.B.G.B.,
I ain't got time for that now
– Talking Heads, Life During Wartime
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If C.B.G.B. was grungy and gritty, and Studio 54 was all glitz and glitter, the Mudd Club was the artier, more avant-garde alternative to both of them.
– Rebecca Wodham