WHO IS THIS FOR

Does this sound like you?

✓ You want to build a business that actually reflects your values and speaks to the right people.

✓ You want to reconnect with the why behind your business—beyond just making money.

✓ Your website is live, but it’s crickets—no sales, no engagement, no real connection with your audience.

✓ You know there’s something unique about what you offer—you just need to define it, own it, and make it impossible to ignore.

✓ You want to build a brand you can confidently stand behind:)

The exercises in this workbook guide you through the process of defining your message, your audience, and your brand strategy—so you can confidently build something that stands out from the rest! It’s packed with expert-backed exercises that will help you uncover what makes your brand unique and communicate it in a way that resonates with your audience.

WHAT’S INSIDE

This 30+ page digital workbook is loaded with exercises designed to get you thinking a bit differently about your brand. It helps you uncover what makes your brand unique, pinpoint your ideal audience, and refine & define your message—all in a way that actually feels clear and doable. This is a tool you'll return to again and again as your brand evolves, and your marketing and design team will than you for having it!

Inside your workbook:

✓ Logo vs. Brand—Understanding the Difference

✓ Defining Your Target Audience & Perfect Customer

✓ Crafting Your Business Persona

✓ Unlocking Your Brand’s Personality

✓ The Power of Brand Words

✓ What Makes You Unique

✓ Why You Do What You Do

✓ Discovering Your Core Values

✓ Creating the Perfect Company Tagline

...and more!

This workbook helps you focus your vision and build a brand that’s clear to you.

Discover what’s below the surface, so you can make informed and strategic business decisions.

The Brand Development Workbook is designed to be revisited as your business grows, helping you refine your brand over time. Use it as a resource whenever you need to strengthen your brand’s foundation.

❝
The workbook really helped me find my uniqueness which has given me so much more confidence to show up authentically to market my business. It's incredible for any person starting any sort of business, and goes so much deeper than any I've seen.

— CHARLOTTE JENKINS-ROYER • BE THE OVUM

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It's hard to be confident when starting a new brand. Personally, I get embarrassed or tongue tied when trying to explain my it for the first time. This workbook helped me hone in my purpose and key words that reminded me why I'm even doing this in the first place! It's easy to get lost in the "product" and forget who am I doing this for and why. I can now say my elevator pitch with confidence!

— JONI HARGRAVE • GOLDIE

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There were definitely some 'ah-ha' moments after completing the exercises. I remember thinking, of course, that's obvious, but before it was a challenge to write it down…

The exercises allowed me to get a ton of information out of my head and direct it in a way that helped my designer see my vision clearly and efficiently. I would absolutely recommend the workbook to others who are just starting out in a new venture, or if you are looking at rebranding an established brand

— COLIN MUDD • JAY’S DOWNTOWN

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The exercises helped me work through my business idea in a very personal way, showing me just how individualized my business really is and how much I value building relationships with my customers…

Taking this deep dive to explore my Big Idea made it easier to plan my next steps to start my business!

— SUSAN DINAPOLI, THE PEARL ARTISAN

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The workbook made all the difference as I prepared to launch my website. It helped me deeply define what my business stands for, while encouraging me to embrace my personality and vulnerability in my brand. This workbook gave me the confidence to share my work authentically. I loved it and am so glad I worked up the courage to put it out there!

— CHARLOTTE JENKINS-ROYER • BE THE OVUM

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Going through the workbook helped me realize something I hadn't seen before, that my brand's biggest value is friendship and community, specifically bringing women together and helping them to feel beautiful. I think that desire was always there, but the workbook helped me see it.

— TIFFANY WISMER , LUNA’S

7

in-depth, thought-provoking exercises to help you get to the core of your brand. Once completed our design and marketing team will thank you for it!

15

years of expertise in one workbook. This workbook condenses over 15 years of branding expertise into a streamlined approach.

$500+

worth of one-on-one guidance. This same level of strategic insight you’d get from a $500 consulting session, now available at a fraction of the cost—whenever you need it.

Ready to Build a Brand That Gets Noticed?

Skip the wishy-washy brand statements and second-guessing your audience—this workbook gives you the clarity, confidence, and strategy to build a brand that help you actually connect with your exact audience and build an authentic business that then hopefully converts. With expert exercises and step-by-step guidance, you’ll define your brand’s purpose, refine your message, and make your business impossible to ignore. No more wasted time or missed opportunities—just a clear path forward.

Get your 30+ page workbook today for just $169 USD

Hi, I’m Renée Mudd, creator of the Brand Development Workbook. I’m an independent Creative Broker for online businesses, specializing in website design and business consulting. Over the past 15+ years, I’ve helped dozens of clients turn their ideas into thriving brands. Will you be next?

I created this workbook to help more small businesses, startups, and non-profits—like yours—build strong, authentic brands that stand out. Over 15 years in the making, this workbook combines the most powerful exercises I’ve used with my clients, packaged into one easy-to-follow guide.

This same guidance would cost you over $500 in one-on-one consulting sessions with me, and are now available at one affordable price—giving you the tools to move forward with confidence and clarity.