Ready to take your big idea to the next level?

The Brand Development Workbook is here.

This 30+ page digital PDF is packed with loads of deep dive exercises to help you uncover your brand’s purpose, refine your voice, and bring all those untapped ideas to the surface. Whether you’re launching something new, refining an existing business, or playing with an idea that won’t leave you alone — this workbook is designed for you.

 
 
 

WHO IS THIS FOR

Does this sound like you?

 

✓ You want to build a business that actually reflects your values and speaks to the right people.

✓ You want to reconnect with the why behind your business, beyond just making money.

✓ Your website is live, but it’s crickets. No sales, no engagement, no real connection with your audience.

✓ You know there’s something unique about what you offer, you just need to define it, own it, and make it impossible to ignore.

✓ You want to build a brand you can confidently stand behind!

 
 
 

WHY IT WORKS

Brand clarity isn’t optional—it’s the foundation of everything

 

The exercises in this workbook guide you through the process of defining your message, your audience, and your brand strategy. That way you can confidently build something that stands out from the rest of your crowded industry! It’s packed with exercises to help you uncover what makes your brand truly unique and communicate it in a way that resonates with your audience.

 
 
 
 

WHAT’S INSIDE

This 30+ page digital workbook is loaded with exercises designed to get you thinking a bit differently about your brand. It will help you uncover what makes your brand unique, pinpoint your ideal audience, and refine & define your message—all in a way that actually feels clear and approachable. This is a tool you'll return to again and again as your brand evolves, and your marketing and design team will thank you for having it!

Inside your workbook:

✓ Logo vs. Brand—Understanding the Difference

✓ Defining Your Target Audience & Perfect Customer

✓ Crafting Your Business Persona

✓ Unlocking Your Brand’s Personality

✓ The Power of Brand Words

✓ What Makes You Unique

✓ Why You Do What You Do

✓ Discovering Your Core Values

✓ Creating the Perfect Company Tagline

...and more! All for just $149

 
 
 

WHAT TO EXPECT

No matter where you are in your business journey, this workbook will guide you to clarity and confidence.

 

The exercises inside will help you define who you are, sharpen your strategy, and connect with your ideal audience.

 

Step-by-step, clear, actionable brand strategy to build a solid foundation for growth.

 

This workbook helps you focus your vision and build a brand or business that’s clearly you.

 

Discover what’s below the surface so you can make informed and strategic business decisions.

 
 
 

Plus! You’ll keep the workbook FOREVER!

 

The Brand Development Workbook is designed to be revisited as your business grows and shifts — helping you refine your brand over time. Use it as a resource whenever you need to strengthen any parts of your brand’s foundation.

 
 
 
 

FEEDBACK

What People Are Saying

 

❝
The workbook really helped me find my uniqueness which has given me so much more confidence to show up authentically to market my business. It's incredible for any person starting any sort of business, and goes so much deeper than any I've seen.

— CHARLOTTE JENKINS-ROYER • BE THE OVUM

 

❝
It's hard to be confident when starting a new brand. Personally, I get embarrassed or tongue tied when trying to explain my it for the first time. This workbook helped me hone in my purpose and key words that reminded me why I'm even doing this in the first place! It's easy to get lost in the "product" and forget who am I doing this for and why. I can now say my elevator pitch with confidence!

— JONI HARGRAVE • GOLDIE

 
 

❝
There were definitely some 'ah-ha' moments after completing the exercises. I remember thinking, of course, that's obvious, but before it was a challenge to write it down…

The exercises allowed me to get a ton of information out of my head and direct it in a way that helped my designer see my vision clearly and efficiently. I would absolutely recommend the workbook to others who are just starting out in a new venture, or if you are looking at rebranding an established brand

— COLIN MUDD • JAY’S DOWNTOWN

❝
The exercises helped me work through my business idea in a very personal way, showing me just how individualized my business really is and how much I value building relationships with my customers…

Taking this deep dive to explore my Big Idea made it easier to plan my next steps to start my business!

— SUSAN DINAPOLI, THE PEARL ARTISAN

 
 

❝
The workbook made all the difference as I prepared to launch my website. It helped me deeply define what my business stands for, while encouraging me to embrace my personality and vulnerability in my brand. This workbook gave me the confidence to share my work authentically. I loved it and am so glad I worked up the courage to put it out there!

— CHARLOTTE JENKINS-ROYER • BE THE OVUM

❝
Going through the workbook helped me realize something I hadn't seen before, that my brand's biggest value is friendship and community, specifically bringing women together and helping them to feel beautiful. I think that desire was always there, but the workbook helped me see it.

— TIFFANY WISMER , LUNA’S

 
 
 

WHAT YOU’LL GET

7

in-depth, thought-provoking exercises to help you get to the core of your brand. Once completed our design and marketing team will thank you for it!

 
 

15

years of expertise in one workbook. This workbook condenses over 15 years of branding expertise into a streamlined approach.

 
 

$500+

worth of one-on-one guidance. This same level of strategic insight you’d get from a personalized consulting session, now available at a fraction of the cost and whenever you need it.

 
 
 
 

Ready to Build a Brand That Gets Noticed?

Skip the wishy-washy taglines and chatGPT mission statements. Stop second-guessing who your audience is. This workbook gives you the clarity, confidence, and strategy you need to build an authentic brand that actually connects with people.

After years of working with startups and small businesses just like you, I developed these exercises to give you a clearly defined purpose, refined message, and a business that’s impossible to ignore!

Get your 30+ page workbook today for just $149 USD

 

THIS IS A ONE-TIME PURCHASE + LIFELONG INVESTMENT

 
 
 

MEET THE CREATOR

Hi, I’m Renée Mudd, creator of the Brand Development Workbook. I’m an independent Creative Broker for online businesses, specializing in website design and business consulting. Over the past 15+ years, I’ve helped dozens of clients turn their ideas into thriving brands. Will you be next?

I created this workbook to help more small businesses, startups, and non-profits—like yours—build strong, authentic brands that stand out. Over 15 years in the making, this workbook combines the most powerful exercises I’ve used with my clients, packaged into one easy-to-follow guide.

This same guidance would cost you over $500 in one-on-one consulting sessions with me, and are now available at one affordable price—giving you the tools to move forward with confidence and clarity.

 
 
 

FREQUENTLY ASKED QUESTIONS

  • No. We kindly ask that you do not share, copy, or distribute the workbook in any form.

    This workbook is the result of years of experience, effort, and expertise. We understand how easy it is to forward digital work, but doing so undervalues the creatives, consultants, and producers who make resources like this possible.

    If someone you know would benefit from the workbook, please share this page with them so they can access it for themselves. Thank you for respecting and supporting this work!

    Here’s the link;) themuddshop.co/brand-development-workbook

  • It depends on how much time you want to invest. There are no rules here!

    Some clients take a deep-dive approach, working through each exercise slowly and methodically, over weeks or even months. Others power through the workbook in a weekend or even on a lunch break. There’s no right or wrong way. Move at your own pace, do what feels right for you. You can always revisit any sections as your brand evolves.

  • Not at all! You don’t need any prior business or branding experience to get value from this workbook.

    While having an idea or concept in mind is helpful ;) the workbook isn’t designed to help create a business idea from scratch, it’s here to help you dig deeper, refine your vision, and unlock your brand’s full potential.

  • Yes, absolutely!

    The Workbook is designed for both new businesses and existing ones looking to refine or reimagine their brand. Whether you're clarifying your messaging, updating your visuals, or shifting your brand’s direction, the exercises will guide you through the process. It helps you dig deep, identify what’s working (and what’s not), and realign and redefine your brand with confidence.

  • Nope!

    The Brand Development Workbook is designed to grow with you. If your business shifts, simply start from the beginning or revisit specific exercises with a fresh perspective. Use it as a lifelong resource to refine and realign your brand whenever needed. Whether you're evolving, pivoting, or fine-tuning, this workbook is here to support you for a lifetime—no repurchasing required.

  • Yes, 100%.

    Desktop: Once you’ve opened your confirmation email, once you click the Download button, the PDF should in a new browser window. Right-click on the PDF, or click the download arrow/button (varies depending on your browser and browser settings). Open the PDF in a PDF Compatible Reader/Application. Many of the exercises are editable, which means you can type right into the document (make sure you frequently save your changes so you don’t loose everything you’ve already completed).

    Mobile/Tablet: Follow the same download steps as above, however where the PDF opens or downloads varies depending on your device and settings. Once you’ve located the PDF you can easily open and view it on your device. However, due to the various operating systems out there, the flexibility and usability isn’t as great as desktop. But don’t let that stop you! You can always view the PDF on your phone and take notes in a notebook. **see the question below ;)

  • Yes, absolutely! Please do. We love this method most — especially when printed double-sided to save a few trees;)

    Studies actually show that writing out thoughts, ideas, and brainstorms long hand is significantly more powerful than typing. When you physically write things down, your focus and comprehension extends to the task at hand, and it’s more likely to trigger a waterfall of ideas to follow because the act of writing is a self-conscious one. Sure it's a bit slower than typing, but slower isn’t necessarily a bad thing. Writing allows you to engage with the whole process, potentially creating better and more well-thought out ideas. Write it out long hang, let that creative side run free!

    ❝ The length of each exercise was totally digestible. I printed it out so I could hand write my responses. I prefer that much more than digital… ❞
    — JONI HARGRAVE, GOLDIE

If you have a question about The Brand Development Workbook that we haven’t answered, please don’t hesitate to reach out to us directly at: themuddshop@gmail.com

 
 

Image Credits:

  • Fairy Castle (2017) analogue film. Jonathan Bennett - Isle of Skye, Scotland

  • A Beautiful Reflection, 35mm film. Katrine Noer - Denmark

  • Glass Staircase at the Go'o Shrine (2002). Hiroshi Sugimoto - Naoshima, Japan

  • ROUW: Rituals from Zeeland (2017), Luncheon Magazine. Annemarieke Van Drimmelen - Zeeland, Netherlands (Dutch province)

  • Iceberg (2023), charcoal drawing. Johann Zelenin - Munich, Germany