Why You Should Avoid Using QR Codes on Websites and Digital Flyers
QR codes are very often misused—especially on websites, digital media, email, and social media posts. If you're already on a computer, phone, or tablet, QR codes don't really make sense.
HERE ARE A FEW THINGS TO CONSIDER BEFORE USING QR CODES:
The purpose of a QR code is to bridge the gap between offline and online experiences.
For example, when you see a QR code on a flyer at a coffee shop, a mailer, menu, TV commercial, or presentation, you can quickly grab your phone and scan it, and be instantly directed to a specific website or web page. It’s a seamless way to connect the physical world to the digital.
But if someone is already on your website, reading your email newsletter, browsing a Facebook event, scrolling through social media, or in a text chain — they’re already using a digital device, so there’s no need for a QR code. They’re online and viewing the content directly. They can just click or type-in the link themselves.
And how is someone supposed to scan a QR code when they’re likely using the device/their phone that would scan it?
Adding QR codes to digital flyers, emails, social posts, or web pages just creates unnecessary visual clutter and confusion.
Instead, create a call-to-action (button or link) that directly links them to where you want them to go. RSVP HERE, BOOK NOW, PURCHASE TICKETS, LINK IN BIO, etc. No distractions. No QR codes needed.
Thank you for coming to my TED talk ;)
TO SUM UP: QR codes bridge offline marketing with online channels and links, but they do not belong on all your marketing media or graphics.
👍 Physical and print media like flyers, menus, handouts, or on-screen media like TV commercials, presentations, yes! That’s where QR codes make the most sense.
👎 Marketing graphics like social media posts, blogs, email newsletters, or anywhere people are already on screens, skip the QR code. Instead, use a clickable link or "link in bio" it. It’s a much smoother, more seamless experience.
Keep it simple. Your audience will thank you for it.
