Increase Your Google Ranking
Your website is a living, breathing entity on the internet. Every update you make to your website once it is live plays an important role in its interaction with visitors, customers, and the powerful search engines that be. Unlike print, billboard, or sign campaigns, your website (and your social media) can, and should, grow and change every day. That's one of the key benefits of a digital medium. Technology is a creature that requires constant attention and care. New changes should be made as seen fit for your company, but we’ve outline a few tips to increase your Google ranking and optimize your web presence.
Four SEO Best Practices To Help Increase Your Google Ranking
01 – FREQUENT UPDATES
The more regularly your site is updated with fresh content, articles, blog posts, downloads, and new web pages, the more frequently a search engine will stop by to visit your website. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide.
Frequent updates keep your website fast, secure, & Google-friendly. Content that changes more often is scored differently by search engines than content that’s modified less frequently.
Reminder: Google only scans the text/words on your site, not images or video.
02 – SEARCH INTENT
It’s important to align your content and copy with the Search Intent. Search intent (also called “user intent”) is the purpose behind every search query. Understanding and satisfying search intent is Google's ultimate priority. Pages that rank on the first page of Google have all passed Google's litmus test on search intent. Always create content and write copy that aligns with the search intent of your target audience.
04 – TAGLINE
Write a compelling tagline and page introductions. Your site’s title and tagline serve as visitors’ introduction to your content and your business. These elements should appear at the top of every page – often within the header.
Most people create a tagline for their site when they’re first building it, then never think about them again. However, it’s vital to optimize your title and tagline, because: They communicate your site’s focus or niche. They can provide a preview of your site’s style and reinforce your branding. And most importantly, search engines pay attention to titles and taglines.
A strong tagline that stands out and conveys why your audience should use your product or service. This is one of the most important elements in setting your product/service apart from other people in your industry. Sure, you technically do/make the same thing, but there’s a difference in HOW you do it and WHO you do it for. Take a stand! WHO are you trying to reach/sell to? (If the answer is 'everyone', start over.)
Our Brand Development Workbook outlines exactly how to write the perfect tagline and set yourself apart.
04 – HIRE A COPYWRITER
Hiring a professional copywriter (AND NOT USING CHATGPT) is a great place to start. Why? Because great web copy is absolutely vital for your online presence. If your copy doesn’t appeal to search engines, your audience - potential customers/clients are unlikely to ever find your site. And it’s hard to make money when you’re virtually invisible.
You don’t want window shoppers. You want buyers.
So your website copy better be written by humans, compelling to prospective clients and get your customers a-calling. Your website copy must explain the distinctive qualities you bring to the table. And a professional copywriter has the skillset and understands the difference between features and benefits and can find ways to showcase your unique selling proposition.
A professional copywriter can look at the big picture and write objectively from a marketing perspective.
We’re happy to connect you with a copywriter that’s right for you. Contact Us.
