ABOUT US

Turning ideas into reality.

We're a multidisciplinary design studio and consultancy founded by Renée Mudd in 2010. Specializing in web design, brand development, and business consulting, we cater to creative up-and-coming enterprises. We firmly believe that assembling the perfect team of creatives, coupled with a rock-solid development strategy, is the key to launching your brand confidently into the world.

Hi, I'm Renée Mudd – your Creative Broker.

Just like how a financial broker connects clients with the resources they need to invest wisely, I connect newbie-businesses with creative talent needed to launch their brands brilliantly–making entrepreneurial dreams a reality.

With over 10 years of experience as a graphic and web designer, as well as a creative consultant, I've helped dozens of clients build their dream team and rocket to success. Will you be next?

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WHAT WE DO

Business Consulting
Concept Development
Creative Art Direction
Production

Launch Strategy
Marketing Strategy
Brand Development
Web Design & Maintenance

OUR COMMITMENT

TheMuddShop is dedicated to supporting the small business community, as well as those just getting started on their entrepreneurial pursuits. Offering transparency in the marketplace, education on the realities of launching, and improving our approach to environmental and social responsibility. We are committed to designing with sustainability in mind.

NAMESAKE

TheMuddShop borrows its moniker from the iconic TriBeCa hotspot, the Mudd Club, which was itself named after Dr. Samuel Alexander Mudd (great-great-grandfather of Renée Mudd) — the physician who tended to a wounded John Wilkes Booth after his notorious act.

Opened on Halloween of 1978, the Mudd Club quickly became a melting pot of the downtown NYC art scene; “an enclave where punks, no-wavers, and A-list musicians mingled amongst the artists, filmmakers, and fashion designers that would define an era in New York City.” From the beginning, the club defied the velvet-rope elitism of Studio 54 and other uptown nightspots. It welcomed a mixture of local loft-dwelling artists and new wave glitterati. What made the 77 White St. so legendary wasn't the excess or pageantry, it was that it welcomed diversity and eclecticism—it consciously set out to be unpretentious.

This mash-up is what drives our work here at TheMuddShop to-date.

MORE ABOUT THE MUDD CLUB

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What truly defined the space on 77 White Street—where a plaque now commemorates the club—despite every description and retelling sounding so damn cool, was that the concept was almost anti-cool, or at least anti-glamour. Yes, the lines were long and there was an element of exclusivity, but the spirit of the Mudd Club was culture-clashing; it was about creating something new, together. As Eric Fretz wrote in his biography about Jean-Michel Basquiat, “It was a different kind of club, the opposite of the 1970s glitzy Studio 54. And unlike CBGB’s and other punk clubs, it was not just a music venue. People went there to mix with other patrons, to be part of the scene, and to be seen. – Anthony Pappalardo